Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you’ll understand every decision you make. Never again will you think about thinking the same way. Malcolm Gladwell redefined how we understand the world around us.
Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant – in the blink of an eye – that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?
Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work – in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink, we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance.
Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police. Blink reveals that great decision-makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing” filtering the very few factors that matter from an overwhelming number of variables.
Both “Blink” and “The Tipping Point” are nonfiction writings that deal with social structures and human tendencies and the unassuming look at these. “Tipping” is more a look at society on a large scale. It has to do with trends: what makes something popular and who is involved in that process and why it works.
This isn’t a look at advertising or corporate businesses (although the does look at those, too) but rather a journey into the dynamics and parts of these trends. It’s an intriguing and well-written book, ideal for anyone who wants to know how social trends work. It has practical applications as well if you have any desire to make social changes yourself.
“Blink” is more on a personal level, and looks at how our subconscious works and how important it is in our daily life and daily choices. This book is amazing, and I highly recommend it to everyone. “Tipping” is really interesting and carries some amazing social insights, but only applies directly to those who wish to institute change, “Blink” on the other hand is a must-read for anyone who has ever wondered why they make the split-second decisions they make and whether they’re good or bad. Which I hope is everyone.
Malcolm Gladwell has an amazing way of writing as though he was chatting over a cup of coffee. His books are full of amazing insight, research, and profound ideas that revolutionize the world we live in but there is never a point that you feel lost like these ideas are only something the smart kids can truly understand.
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