Simon Sinek inspired a movement to build a world in which the vast majority of us can feel safe while we are at work and fulfilled when we go home at night. However, many people have had trouble bringing the book’s message into their own careers and company.
Now, along with two of his colleagues, Peter Docker and David Mead, he has created a guide to the most important step any business can take: finding you why. This easy-to-follow guide starts with the search for your personal why and then expands to helping your colleagues find your organization’s why.
With detailed instructions on every stage in the process, the book also answers common concerns, such as: What if my why sounds like my competitor’s? Can you have more than one why?
And, if my work doesn’t match me why, what do I do? Whether you’re entry-level or a CEO, whether your team is run by the founder or a recent hire, these simple steps will lead you on a path to a more fulfilling life and long-term success for you and your colleagues.
Find Your Why PDF
This practical book is a way to take the information from Simon Sinek’s best-selling book Start with Why, and personalize it so that individuals and teams can discover their “why”. David Mead and Peter Docker bring scale to Sinek’s vision. Their work is the “how” to Sinek’s “why”. When you discover your “why” you will better be able to determine what makes you fulfilled so that you can inspire others.
This is a condensed review of the book Start with Why. If you haven’t read the book, I would recommend that you watch Sinek’s TED Talk “How Great Leaders Inspire Action”, which has had in excess of 35 million views. Your “why” is your calling or purpose, or belief that drives them. Finding your “why” is about origin stories.
The authors ask us to trust the process, for both individuals and teams and then walk us through for individuals, including finding a partner. The book provides a lot of tips for partners, such as the logistics for the meeting. More tips for partners can be found in the second appendix.
Once a partner is identified there is preparation for the meeting (story gathering). You are to focus on the contributions you have made and the impacts those contributions have made on others. From this, you identify themes. Some of those themes will become your “hows”. From these themes, you will draft your “why statement”.
Separate address discovering the “why” for groups, or tribes, as the authors describe them. Some teams have their own, or “nested why”, which complements the organization’s overall “why”. Whereas the individual works with a partner in a meeting to discover their “why”, teams work with a facilitator in a workshop to discover their “why”.
We are told to remember that we are discovering, not creating a “why” in the workshop. There are detailed tips for facilitators included, from preparing for the workshop to running the workshop. Curiosity is a key attribute for a workshop facilitator. The goal of the workshop is to draft a “why statement” that is 75-80% completed. This will be accomplished through three conversations to go over contributions (conversations one and two) and impacts (conversations three).
Addresses your “hows”, which are your strengths. Again, these are current strengths, not aspirational. They must be simple and actionable. Your “hows” will bring your “why” to life. Tells you how to share your “why”. The author suggests that you start by sharing your “why” with strangers when they ask you what you do for a living.
Appendix 1 includes commonly asked questions from Find Your Why workshops. This very practical book would be best for those who have read Start With Why and/or watched Sinek’s related TED Talk who want to go deeper into the concepts covered.
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