A new generation of multibillion-dollar brands has been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.
In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever.
He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
Growth Hacker Marketing – PDF
There are Some Points That Highlight Ryan Holiday In This Book.
1. First step
Figuring out what people really want from your product.
Because, even if your prototypes are bug-free and flawless, they’ll fail if there’s no actual demand for them.
2. Don’t target everybody
Target early adopters or those eager to try new things.
Since most people won’t become customers, it would be a massive waste of time and resources to try to reach them.
3. Retain your customers
Be oriented toward customer retention.
Center your marketing efforts around it.
You’ll have to find the right metric to measure performance.
4. Reward adoption
Reward your users for learning how to use your product.
If your product is not easy to use or easy to adopt, you’ll frustrate your customers and eventually lose them.
5. Activate your audience
Find ways to make your product worth sharing.
And don’t forget to encourage sharing.
Download The PDF
|Book Title||Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising|