During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from both your competitors and knowing the precise formulas that would allow you to expand your sales while others make excuses.
If You’re Not First, You’re Last is about how to sell your products and services–despite the economy–and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell.
But create new products, increase margins, gain market share, and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude
If You’re Not First, You’re Last PDF
In terms of content, it’s what was expected—strategies for selling your product, service, and business. In the realm of sales strategies, I think it has a lot to offer. However, I really had to dig to find practical applications of it to what I do (illustration and online education) and to get past Grant’s VERY sales persona.
What I really like about Grant is that he has incredible drive and is very good at passing it on to others in his writing. To me, getting inspired and motivated to tackle aspects of my own work was worth sifting through subject matter that really isn’t my thing. Grant believes that having an extraordinary life comes from taking extraordinary action and that’s at the heart of all that he does.
It’s because of that core ethic that I will likely read The 10X Rule again—not this one though. If you do a high volume of sales in your line of work, I believe these strategies could do a lot of good for you—so I would recommend them. Grant would say that selling is at the heart of every business and to a degree, I do agree.
However, these are the approaches of a ‘salesperson’ and I find you don’t need to be one to sell what you do. So personally, there is a lot here I won’t be applying to my work. If you’re not looking for sales strategies like I wasn’t, don’t read this book. Of course, typing that now sounds pretty obvious.
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|Book Title||If You’re Not First, You’re Last|