Start with Why by Simon Sinek – [PDF Download]

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.

It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does.

Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it, but very few can clearly articulate why. WHY is not money or profit—those are always results.

WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world, and in politics. Those who start with WHY never manipulate, they inspire.

And the people who follow them don’t do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them. 

Start with Why PDF

This is one of the best books I read on my list. Simon Sinek, the author of the book, narrated very clear how great leaders started with WHY and inspired people. The best part of this book is ‘The Golden Circle, which has three layers of WHY at the core, followed by ‘HOW’, followed by ‘WHAT’, and which is very much similar to the biological arrangement of the human brain of limbic and neocortex.

If we have the clarity of WHY we do, know the HOW we can do, and maintain consistency of that WHAT we do, that’s enough to be successful in any work we do. Examples of great companies, like Apple, Southwest Airlines, Walmart, Harley Davidson, Microsoft, and people like the Wright brothers, Dr.Martin Luther King inspire the way they changed the world.

They succeeded because they were crystal clear of WHY they do things and people who know HOW to do had followed them. I agree with the author’s point of Manipulations and energy will bring the customers but that will no longer work.

Instead, Inspirations and Charisma will have a longer impact, when people believe what we believe they will be with us for a long time. Finally, I learned, before start doing anything, just to think WHY to do that, then HOW and then WHAT.!!!

Also, read other books by Simon Sinek:

Download The PDF

Author Simon Sinek
Book Title Start with Why
Language English
Pages 264 
Size 1.42 MB

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