Achieve “Massive Action” results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action.
This 4th degree, also known as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of “Massive Action,” allowing you to blast through business cliches and risk-aversion while taking concrete steps to reach your dreams.
It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.
Learn the “Estimation of Effort” calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action.
Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.
The 10X Rule PDF
If you’re going to read this massively repetitious book, I recommend the audio version so you can enjoy the particular, odd performance of its author, Grant Cardone. He’s made massive amounts of money from hustling his sales products and he wants to encourage you to follow your dreams of massive wealth and influence by working nonstop and at ten times the rate of your competitors, whatever your trade.
Why do I keep saying the word massive? Because he does: pummeling us nonstop in the husky bark of a football coach to always be on, always be working, always be making a deal, and setting goals far above what is reasonable to achieve “massive action”. You can tell he wrote the book the way he approaches everything in his life: “I’m going to get this thing done, right now, I’m not going to think too much about it, and then I’m moving on.”
Cardone prides himself on being able to say just how many books he’s written, how many TV appearances he’s made, and a variety of other lists he keeps to demonstrate his massive accomplishments. This is just another book under his belt, and I’ll wager it’s massively similar to his previous missive: “If You’re Not First, You’re Last”, which he references regularly. I would expect the same from other greatest hits such as “Sell or Be Sold” and “Be Obsessed or Be Average”.
This means that he’s not particularly concerned with structuring his thoughts or refining a sentence. For example, when telling us that NOT doing anything takes just as much energy as action, he lists symptoms such as “boredom, lethargic, complacence, apathy…” No one, not even the beleaguered editor, has told him the perfectly good word “lethargy” would make his list consistent.
Elsewhere he asserts that his editor made him use the word “maligned”, which he feels the need to define for us: “That means hammered or beat up”. His delivery reminds me of the giant, spherical boulder in Indiana Jones: it’s rolling, it’s not going to stop, and it will flatten anything that gets in his way. Regularly, Cardone encounters words that trip him up, and he just eats those words, leaving out or compressing as many syllables as needed to get the thing uttered and move on.
Cardone relishes jumping into a situation he’s not at all prepared for, faking it until he makes it, and then leaping right into the next endeavor. He encourages us to do the same: over-promise, but then over-deliver as well. There’s a certain sense to this advice, and I’m glad it’s worked out for him, but if everyone follows suit there will be a huge uptick in epic failures as his acolytes lunge headfirst into projects they are ill-equipped to complete (leaving messes for others to clean up).
His attitude also bespeaks a massive amount of privilege that he seems unaware of. We should all be able to go, go, go as he does, and those who stay by the wayside are whiners and… he says this repeatedly… “little bitches”. There’s a whole chapter on those who live in the victim mentality and blame their situation on others when they should be taking full responsibility for everything that happens to them.
Again, there’s a little bit of sense to this in terms of personal motivation, but it’s massively callous to a whole bunch of people who aren’t born with Cardone’s drive and opportunities. The book is also pervaded by a perverse sense of karma, that bad things only happen to people who deserve them. He gives the example of a car wreck, saying you could have avoided it by being prepared and not rushing at the last minute (that’s not how that works when you’re not at fault).
Cardone assures us that when bad things happen to good people, the good people aren’t owning up to their role in the situation… Seriously? Do I need to provide counter-examples, Grant? He has heard criticisms like these and easily writes them off as the grumblings of haters who are simply jealous of his accomplishments. Not wanting us to think he’s just a greedy egomaniac (contra his outright statement.
“I WANT too much money”), Cardone encourages us to make sure our goals are in service of something higher to “improve conditions for all mankind”. Well, that’s nice. Except that, for him, a high-level goal is to be one of the largest donors to his church. He never elaborates on it here, but he’s referring to the Church of Scientology. He’s reached the top level of OT8 and donated millions of dollars to the money-making cult. Reference this creepy video with his poor daughter.
There are traces of Scientology lingo pervading the book, including the above “improve conditions for all mankind” as well as references to “sane person”, “covert”, “stratospheric”, “no action”, “survival” and “dynamic”, along with exhortations to avoid psychiatrists and medication, plus his own special, the idiosyncratic definition of ethics. Indeed, when I was taking classes at the Church of Scientology, I asked my instructor what a good example would be of someone who has applied the principles of Scientology to great success.
Someone who might serve as a role model and example. He provided one name: Grant Cardone. I’ll admit, I warmed up to Cardone a bit as I read this. He’s a crazy, high-energy guy doing his crazy, high-energy thing. I can see how, for certain people at a certain point in their lives, this might be just the repetitive football coach-in-the-ear they need to take massive action on their goals. However, it fails the categorical imperative. I’d hate to live in a world filled with copies of this guy.
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|Book Title||The 10X Rule|